Jul 22, 2019
What is Your USP | Your Unique Selling Proposition
What makes your business stand out over the competition? What is the unique selling proposition that you bring to the table?
Each business has something about it that customers think of. We call it your brand. But what is it that makes different than...
Jul 18, 2019
Gross Margin Dollars vs Gross Margin Percent
A question I get asked is, “Is it better to push for gross dollars or gross margin?”
In typical coaching speak, it depends. LOL
There is a time and place for both. There are some large companies that are extremely successful using the gross dollar approach and...
Jul 15, 2019
Just Do It! | What is Keeping You from Making it Happen?
When I sit down with a business owner to discuss their business, they often seek ways to grow their sales and profits. We come up with some great ideas and ways they can make them happen.
So, what keeps them from taking the actions necessary to grow their...
Jul 11, 2019
Do the Numbers Support Expanding Your Service Area?
Are you thinking about expanding your business into another area? What if you had a huge opportunity in your own area? This week I spoke to a business owner who is excited to open up a new territory. We took just a few minutes and discovered that by just looking...
Jul 8, 2019
Are Your Customers Cheap?
Why are customers so cheap? Maybe You Have a Perceived Value Problem! Maybe You Are Missing the Pain Points You Solve? Let's dive in and see what might be causing this issue. Too often we think of our customers or clients as being cheap when in reality, we have created the monster we hate....