Jul 18, 2019
Gross Margin Dollars vs Gross Margin Percent
A question I get asked is, “Is it better to push for gross dollars or gross margin?”
In typical coaching speak, it depends. LOL
There is a time and place for both. There are some large companies that are extremely successful using the gross dollar approach and others using the gross margin approach.
They key is knowing both numbers so that you can make the best decision for your bottom line. Without the right amount of gross margin, with dollars or percentage, you will not have a chance to hit your bottom-line profit goal!
The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.
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