Jul 29, 2019
What’s In a Name?
The other day I saw a van driving down the road with signage on it. However, no one would know what they do or who they help.
Let’s discuss what is in a name and a few other warning flags that this one van had that all small business owners could learn from.
The Local Small Business Coach...
Jul 25, 2019
Should You Include Labor Hours in Cost of Goods Sold (COGS)?
Service-Based Business Owners Must Include Labor Hours in their Cost of Goods Sold in order to get a true cost basis and calculate a true gross margin on their services. Especially when labor is part of the actual service.
Most importantly, solo business...
Jul 22, 2019
What is Your USP | Your Unique Selling Proposition
What makes your business stand out over the competition? What is the unique selling proposition that you bring to the table?
Each business has something about it that customers think of. We call it your brand. But what is it that makes different than...
Jul 18, 2019
Gross Margin Dollars vs Gross Margin Percent
A question I get asked is, “Is it better to push for gross dollars or gross margin?”
In typical coaching speak, it depends. LOL
There is a time and place for both. There are some large companies that are extremely successful using the gross dollar approach and...
Jul 15, 2019
Just Do It! | What is Keeping You from Making it Happen?
When I sit down with a business owner to discuss their business, they often seek ways to grow their sales and profits. We come up with some great ideas and ways they can make them happen.
So, what keeps them from taking the actions necessary to grow their...