Jun 26, 2017

EPISODE 107 of The Local
Small Business Coach Podcast
Today’s Tip of the Week:
The Power of Testimonials in Your Local
Advertising
In Today's
Episode We Cover 3 Topics: Marketing Your Testimonials,
Rant on Respecting Your Customer's Home & a Question on Losing
Customers Due to Changing Pricing and Products
In today’s episode, we
discuss…
- We start with a great set of
questions on How not to Lose Customers While Making Changes to Your
Business. When is changing your prices and products become too much
and cost you customers? We discuss how you want to communicate with
your customers and clients the changes and make them part of the
process, to get their ideas and look for trends in what they are
asking for. Finally, make sure you give the changes time to make a
difference. Constant change never allows you to see how they are
working out.
- I rant on something that
happened when I used a local small business owner for some work
around my place. The subject of not leaving Your Customer &
Client’s Home a Mess when you are done with the work. Nothing says
I don’t value you nor do I respect you, than leaving your trash and
crap around someone’s house. You are a guest in their home and you
need to treat them that way. You want their memory to be about the
awesome job you did and not the crap you left them to deal
with.
- Finally, we talked about how
Testimonials Should Be Part of Your Marketing Plan. Testimonials
are a great way for future customers to know exactly what they are
getting when they use you and your business. Testimonials are your
past customers shouting from the roof tops why people should be
using you. Remember, people will listen to other people bragging on
you more than they will listen to you bragging on you. So make sure
to collect these. Focus them on 1 or 2 websites and grow a must use
you mentality on those sites
- Finally, we start the episode
with a little pep talk on your business J
HELPFUL
LINKS
Podcast
Website: LocalSmallBusinessCoach.com
Leave your Message on the
website with the Speak Pipe Button or just email me at
Tammy@LocalSmallBusinessCoach.com
Our Training Materials
for Local Small Business Owners: TrainingforLocalSmallBusinessOwners.com
Starting a Local Small
Business Website: StartALocalSmallBusiness.com
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WHO THIS PODCAST IS
FOR:
local small business owners,
mobile businesses, brick and mortar businesses, handymen,
landscapers, pool cleaners, cleaning services, QSRs, restaurant
owners, mechanics, plumbers, real estate agents, dog groomers,
franchisees, tradesmen, medical, dentist, insurance, &
those looking to increase profits, boost sales, improve processes
and develop stronger teams
~~~